Click on the loudspeaker in front of each line, and repeat as often as necessary.

Couch potatoes are rolling off the sofa

switching off the television

and finding other things to do

according to research presented at a television conference in Monte Carlo this week.

At TV 95, advertisers, agencies, broadcasters and media independents, heard Rosie Ware

managing director of the British-based research group Millward Brown International

warn them that they were losing their audiences.